In a business development course, I was tasked with coming up with a company name.  I’m a big believer in beginning with the end in mind and that visuals as well as brand matter. The advice in the course was to develop a “working” name just to get your business off the ground and to make it “real”.  Totally get that, but for me, I knew the name and look was a summary of everything I was trying to accomplish.  So this task was very important to me.

Read more